Chomsky and Herman Manufacturing Consent
In the reading on page 17 the paragraph reads " In addition to discrimination against unfriendly media institutions, advertisers also choose selectively among programs on the basis of their own principles. With rare exceptions these are culturally and politically conservative. "
It is interesting how the media institution and advertisers try to separate themselves from one another, because they really work hand in hand . One needs the other to survive. Also to say they choose their programs based on principle is some what insulting to one's intelligence, because all they really care about is marketing their products or ideas.
It is interesting how the media institution and advertisers try to separate themselves from one another, because they really work hand in hand . One needs the other to survive. Also to say they choose their programs based on principle is some what insulting to one's intelligence, because all they really care about is marketing their products or ideas.
posted by Anonymous at 2:06 PM
1 Comments:
As we move away from a mass media and towards a targeted, on-demand model. Advertisers will be able to tailor their messages to very specific niche markets. This means that advertising may no longer be as conservative as the authors describe. Progressives will be targeted with progressive imagery and conservatives will receive more traditional, conservative messages. Advertisers are less concerned with a specfic ideology than your consumer habits.
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