Propaganda & Mass Persuasion: The Characteristics of Propaganda

Thursday, February 02, 2006

The Characteristics of Propaganda

This article is great in showing its reader what is propaganda. The one part of this article that interested me the most is when he spoke of the “crowd”. He spoke that even though propaganda is aimed at the group it has to connect personally with each individual. That seems a great a way to influence its subjects. Every person is different but every one has something in common so if everyone is reached at a certain level the propaganda has succeeded. Ellul also speaks of that even though propaganda is not for the individual but a large amount of people it is a better if the do not know this fact. Then it would make them feel as if they were not important or dumb. People really do not like to be put in a group it hurts their ego. Everyone is an individual and if you try to take that away from them then your propaganda might not work.


Blogger A. Mattson said...

I think you summed up this point very well. The propagandist must always address the individual in the mass audience. Make the listener think that he is being addressed as an individual and not as a faceless member of the crowd.

2/09/2006 12:44 PM  

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