Propaganda & Mass Persuasion: The Characteristic of Propaganda

Tuesday, January 31, 2006

The Characteristic of Propaganda

Jacqules Ellul opens up my expressing that modern propaganda is only functional with the context of the modern scientific system. Also that propaganda is a technique rather than a science. Ellul demonstrates that propaganda branches science; it moves with them, shares in their successes and bears witness to their failures.
One of the most important part is Propaganda and Truth. Ellul states that we should focus on the relationship between propaganda and truth or between propaganda and accuracy or reality and not of truth. He generalizes this concept that propaganda is a series of "tall stories," "a tissue of lies," basically lies are necessary for effective propaganda. Ellul gives a good example that Hitler confirms this point saying that the bigger the lie, the more its chance of being believed.


Blogger A. Mattson said...

Although the "big lie" concept is a great story. Lies are something that propagandists must avoid as much as possible. It cannot be merely a "tissue of lies." Too many lies would destroy the crediblity of the sender. The relationship between truth and propaganda is more complicated. Associating selected truths with an idea is much more effective.

2/13/2006 10:58 PM  

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