Propaganda its effect on society

" Propaganda must not only attach itself to what already exists in the individual, but also express the fundamental currents of the society it seeks to influence. Paraprofessional must be familiar with collective sociological presuppositions, spontaneous myths, and broad ideologies. A propaganda pitting itself against this fundamental and accepted structure would have no chance of success. " (Pg 21) Jacques Ellul is stating that propaganda is directed at the individual while also wanting to influence society as a whole. More importantly he explains that propaganda
should be connected with views and beliefs of the community, if not it will fail. In order for propaganda to succeed in different societies it must make a connection to its beliefs or customs or it will fail.