Targeting the Individual Within the Group

What I found most interesting in this reading was that while an individual is a target in propaganda, it is the individual as part of a group rather than an individual in isolation.

For propaganda to address itself to the individual, in his isolation, apart from the crowd, is impossible.

Targeting an individual in isolation doesn't work because it requires specific details.

To be effective, propaganda cannot be concerned with detail, not only because to win men over one by one takes much too long, but also because to create certain convictions in an isolated individual is much too difficult.

Source: The Characteristics of Propaganda, Jacques Ellul