Catch Phrases

"Somebody once said that people do not live by bread alone; they live mostly by catch phrases." (Public Opinion in War Time, by George Creel pg.188)

We Americans love a good slogan; some snappy dialogue that we can repeat over and over again. Put on a t-shirt, make it into a Saturday morning cartoon,get everybody in on the newest set of meaningless words and images. If a slogan is really snappy we'll give a mascot and make a plush toy out of it.

It's inescapable that's the whole point; to get it stuck in your head like a bad song you end up singing along to because they play every half hour on the radio, you don't have a choice. Eventually you end up finding yourself going out of the way to hear that catchy song.

You'll become consumed by it and then you'll get tired of it just in time for the next catchphrase. All we end up with is a bunch of crap we store in a box and stick in the basement or throw out in the trash.